Networking is an important aspect of any and every business venture, however, many entrepreneurs waste an incredible amount of time in our oversaturated and quite crowded digital world. Everyone is on social media these days, making it much harder to find valuable clients and potential business associates to network and mingle with. All hope is not lost, though. By following these 3 simple tips, you can make the most of your networking efforts, while wasting as little time as possible.
- Plan Your Social Media Engagement
While it can be easy to get lost in an endless social media scroll, you can avoid the flood of social media posts and user activity by planning exactly how and when you engage in social media. Sites like Facebook, Twitter, Instagram, and Reddit are becoming more and more prevalent in various industries, especially regarding outreach and establishing a mode of communication between businesses and customers. By optimally scheduling your posts on various social media platforms, you will ensure that your page is seen by the most users. Many of these sites allow you to post pictures, blog posts, videos, and even livestreams at specific times, which you set beforehand.
- Compile an Email List
Email is still one of the most widely used modes of communication on the internet, today. A functional email address is required by most sites and platforms on the internet, making them the perfect medium to network through. You should gather all of your contacts and start sending them newsletters and updates regarding your business on a regular basis. There is emailing software available, such as MailChimp, which will help establish your email lists, without coming across as spammy or annoying, allowing users to opt out at any time if they do not wish to receive emails from you. In order to gain new connections to send your emails to, you should seek users from social media platforms, as well as connections made out in the real world. You can also try “cold emailing” certain peers, hoping to surprise them with your newfound, mutual connection.
- Use Your Personal Accounts
Using your personal account, whether it be on a social media site, gaming platform, email or blog, will help cast a wider net for your business network. Letting potential customers in on your personal life will also help build trust between your business and its customers by adding a touch of intimacy to your business relations. Try casually bringing up your business while interacting on your personal accounts. Many people, whom you might not expect, will show interest in joining your network. This is probably one of the best ways to spend your time wisely while networking because you will be doing something that you already enjoy, while also making valuable connections.