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Common Business Patent Misconceptions

Both businesses and investors commonly have misconceptions regarding how patent law works. This is an impediment both towards individual inventors who might not understand the leverage they have to protecting their ideas and towards the larger business world which...

What Exactly is “Insight Selling”?

“Insight selling” is a strategy that’s recently gotten a great amount of traction in the business community, but it’s one woefully underutilized in actuality. Only one in ten salespeople make use of insight selling despite the fact that...

Should You Audit Your Business Website?

A good website can make or break a company, and it’s an avowed necessity for companies that do all or most of their business online. But there’s a lot more to creating a functional website than just basic design and development. If you’ve put up a...

Why a Business’ Website Should Have a Blog

As a business having a website, it is important to establish a corresponding business blog from where relevant content can be published. Business blogs play a major role in contributing to the overall success of the company. Here are some of the important reasons as...

Is an MBA necessary to Start a Business?

Higher education is always a plus, regardless of what sort of entrepreneurial venture you are pursuing, however, it is not always necessary to start a successful business. College is sometimes expensive and extremely time-consuming. Some people are not capable of...

How to Wisely Use Your Time While Networking

Networking is an important aspect of any and every business venture, however, many entrepreneurs waste an incredible amount of time in our oversaturated and quite crowded digital world. Everyone is on social media these days, making it much harder to find valuable...

How to Create a Sustainable Business Model

There are contentious issues about what constitutes a sustainable business model. However, the ability to maintain a steady level features in most definitions. In that regard, a business is sustainable if its methods can last over the long run. Although, that is still...

5 Essential Marketing Skills

Marketing is one of the essential entities in any business. To be successful, a marketer and a business must possess competency in the latest marketing concepts that guarantee a quick return on investment. To be effective, such a marketer needs to possess a great...