Artificial intelligence is taking the world by storm, but it can be used for a lot more than just guiding your company’s supply lines or powering the virtual assistant in your home. A.I. is finding traction in a wide variety of different disciplines, and one of the most interesting applications is in connecting customers to targeted content. 60% of marketers have indicated their plans to incorporate A.I. into their content marketing looking forward. Here’s how A.I. can improve your outreach with video marketing.
Ads Catered to Customers
Marketers have a less captive audience than they once did, and that applies to video as much as anything. While the network TV structure once meant that customers were beholden to whatever company could pay for the airtime, they now have multiple channels to watch videos. That’s why providing them with ads that they care about is more important than ever.
That’s crucial because videos still play an important role in influencing potential consumers. 73% of consumers are more likely to buy a product after seeing a compelling video about it, and A.I. can help get the right materials in front of your audience. By analyzing their past behaviors through big data collection, you can mock up multiple videos targeted towards different demographics and make sure that they reach the right pair of eyes.
But creating videos for a particular demographic is just the start. A.I. can also help you develop branded advertising that focuses in on the specific needs of an individual customer. Video can be used to create personal messages in direct outreach, even outside of advertising in traditional venues. Audiences have demonstrated a preference for video over text, and that’s why incorporating A.I. driven video into your marketing campaigns can be of great assistance. This can help with everything from fostering an authentic relationship with your clients to providing them with incentives in the form of discounts and coupons.
Venues like YouTube encourage users to daisy chain from one video to the next, and the recommended videos that pop up are one of the best ways to steer customers towards your company’s mission statement and products. But figuring out what a customer wants to see next is difficult without the assistance of artificial intelligence. A.I. can take a number of factors into account and provide recommended videos more likely to resonate with your customers. That can ensure that customers don’t just get eyes on your product but that they stay with you for a longer period of time.